A/01 — Profile
An introduction · t—rawit
MMXXVI · v∞
hi, I’m
ThirawitKaeophirom.
· Tech Transformation Strategist
at Robowealth, since March 2026.
- Based
- Nonthaburi, TH
- Practice
- Software · strategy · product
- Since
- 2015 — eleven years in
A/02
a person who builds.
About · in brief
I’m a software person who cares about how things are made — the code, the team, the decisions in the room before the first commit. Eleven years in, across product ownership, engineering leadership, and now strategy at Robowealth.
My work sits at the seam between business strategy, product design, and engineering. I’ve led front-end teams of forty, owned product backlogs, designed APIs, made calls on architecture, and just as often sat with stakeholders to figure out what we should be building in the first place. I learn quickly, write decently, and prefer slow decisions made well over fast decisions made twice.
A/03
eleven years, in order.
Work · 8 roles
- 2026 — now
Tech Transformation Strategist
RobowealthLeading the transformation of how teams build and deliver software in the AI era — re-architecting ways of working so the organization stays competitive in a rapidly shifting market.
- Accelerating delivery without sacrificing quality.
- Building tight feedback loops between product, engineering, and customers.
- Turning data into a continuous engine for product and team improvement.
- Embedding AI-native practices into the SDLC — teams ship faster, raise the bar on what they deliver, and learn from every release.
- Working at the intersection of strategy, engineering culture, and technology — bridging leadership vision with the daily reality of building software, so transformation actually sticks.
- 2023 — 2026
Software Development Manager
Robowealth Mutual Fund Brokerage Securities Co.,- Led a cross-functional team of 40+ engineers, designers, and analysts.
- Owned architecture and API design that met evolving business requirements.
- Coached individual contributors toward their own career goals.
- Coordinated with project managers to keep timelines and budgets on track.
- Maintained documentation quality and resource utilisation across squads.
- 2022 — 2023
Software Engineer Lead
OG Atadia- Led a small development team on a Solana blockchain project.
- Focused on data analysis and insights to drive strategic decisions.
- 2021 — 2022
Senior Front-End Engineer
bluePi (Thailand) Co., Ltd.- Delivered high-quality frontend solutions with seamless backend integration.
- Architected project structures for scalability, maintainability, and performance.
- Served as the main collaboration point with UX/UI designers across teams.
- 2020 — 2021
Technical Product Owner
Sky ICT PLC.- Prioritised and managed the product backlog against business goals and market needs.
- Monitored product performance, gathered feedback, and drove improvements.
- Facilitated agile ceremonies as scrum master — planning, stand-ups, reviews, retros.
- Partnered with sales to translate market trends into product plans.
- 2019 — 2020
Senior Front-End Developer
Tourkrub- Developed and delivered front-end features per project plans and quality targets.
- Collaborated with Product Owner and Designer teams to align development plans.
- Defined and maintained the design system for UI/UX consistency.
- Mentored junior developers on code quality and best practices.
- 2018 — 2019
Product and Process Engineer
Freshket- Built new products and processes aligned with company plans and timelines.
- Analysed data to identify process improvements and efficiency gains.
- Acted as product owner — prioritised features, managed backlog, shipped releases.
- 2015 — 2018
Product Developer
Blocktronix- Built software for IoT devices — compatibility, functionality, security.
- Designed solutions addressing customer requirements and user experience.
- Conducted market research to identify trends, competitors, and opportunities.
A/04
what I do well.
Capabilities · the toolkit
Expertise · filled = current focus
- Tech Transformation
- SDLC
- Development Process
- Project Management
- Team Management
- Risk Management
- AI
- Agentic AI
- Gen AI
- Teaching & Mentoring
- Knowledge Sharing
- Agile Methodology
- Solution Design
- Customer Experience Design
- Customer Centric Design
- UX Strategy
- Communication
- Negotiation
- Self Learning
Tech stack
- AI
- Agentic systems, Gen AI workflows, LLM orchestration (Claude, GPT, Gemini), RAG, evals, MCP
- Frontend
- JavaScript, TypeScript, React Native, ReactJS, NextJS, VueJS, NuxtJS, GSAP, Tailwind, SCSS / SASS
- Backend
- Python, FastAPI, TypeScript, NestJS, GoLang, Rust
- Database
- PostgreSQL, Oracle, MySQL, MongoDB
- Infrastructure
- GCP, AWS, Firebase, Vercel, OpenShift
- Software stylist
- Agile, Scrum, Kanban, Domain Driven Design, Design Thinking, Micro Services
A/05
the rest of me.
Education · awards · interests
Education
Bachelor of ScienceSilpakorn University · 2012 — 2016
Languages
- ThaiNative
- EnglishIntermediate
Awards · five wins
- 011st — Chang StartupBiz
- 022nd — Imagine Cup Thailand 2016 · World Citizenship
- 033rd — Imagine Cup Thailand 2015 · World Citizenship
- 04StartUp League Thailand · Fund Raising
- 05Samart Innovation Award 2015
Off the clock
Cycling · Gym · Wakeboard · Teaching
A/06
let’s talk.
Say hello · I reply quickly