claft.studioOpen for new work · 2026
— · BKK · 13.7563° N · 100.5018° E
A/01 — Profile
An introduction · t—rawit
MMXXVI · v∞

hi, I’m

ThirawitKaeophirom.

· Tech Transformation Strategist
at Robowealth, since March 2026.

Based
Nonthaburi, TH
Practice
Software · strategy · product
Since
2015 — eleven years in
Portrait of Thirawit Kaeophirom
Thirawit K.BKK · MMXXVI
A/02

a person who builds.

About · in brief

I’m a software person who cares about how things are made — the code, the team, the decisions in the room before the first commit. Eleven years in, across product ownership, engineering leadership, and now strategy at Robowealth.

My work sits at the seam between business strategy, product design, and engineering. I’ve led front-end teams of forty, owned product backlogs, designed APIs, made calls on architecture, and just as often sat with stakeholders to figure out what we should be building in the first place. I learn quickly, write decently, and prefer slow decisions made well over fast decisions made twice.

A/03

eleven years, in order.

Work · 8 roles
  1. 2026 — now

    Tech Transformation Strategist

    Robowealth

    Leading the transformation of how teams build and deliver software in the AI era — re-architecting ways of working so the organization stays competitive in a rapidly shifting market.

    • Accelerating delivery without sacrificing quality.
    • Building tight feedback loops between product, engineering, and customers.
    • Turning data into a continuous engine for product and team improvement.
    • Embedding AI-native practices into the SDLC — teams ship faster, raise the bar on what they deliver, and learn from every release.
    • Working at the intersection of strategy, engineering culture, and technology — bridging leadership vision with the daily reality of building software, so transformation actually sticks.
  2. 2023 — 2026

    Software Development Manager

    Robowealth Mutual Fund Brokerage Securities Co.,
    • Led a cross-functional team of 40+ engineers, designers, and analysts.
    • Owned architecture and API design that met evolving business requirements.
    • Coached individual contributors toward their own career goals.
    • Coordinated with project managers to keep timelines and budgets on track.
    • Maintained documentation quality and resource utilisation across squads.
  3. 2022 — 2023

    Software Engineer Lead

    OG Atadia
    • Led a small development team on a Solana blockchain project.
    • Focused on data analysis and insights to drive strategic decisions.
  4. 2021 — 2022

    Senior Front-End Engineer

    bluePi (Thailand) Co., Ltd.
    • Delivered high-quality frontend solutions with seamless backend integration.
    • Architected project structures for scalability, maintainability, and performance.
    • Served as the main collaboration point with UX/UI designers across teams.
  5. 2020 — 2021

    Technical Product Owner

    Sky ICT PLC.
    • Prioritised and managed the product backlog against business goals and market needs.
    • Monitored product performance, gathered feedback, and drove improvements.
    • Facilitated agile ceremonies as scrum master — planning, stand-ups, reviews, retros.
    • Partnered with sales to translate market trends into product plans.
  6. 2019 — 2020

    Senior Front-End Developer

    Tourkrub
    • Developed and delivered front-end features per project plans and quality targets.
    • Collaborated with Product Owner and Designer teams to align development plans.
    • Defined and maintained the design system for UI/UX consistency.
    • Mentored junior developers on code quality and best practices.
  7. 2018 — 2019

    Product and Process Engineer

    Freshket
    • Built new products and processes aligned with company plans and timelines.
    • Analysed data to identify process improvements and efficiency gains.
    • Acted as product owner — prioritised features, managed backlog, shipped releases.
  8. 2015 — 2018

    Product Developer

    Blocktronix
    • Built software for IoT devices — compatibility, functionality, security.
    • Designed solutions addressing customer requirements and user experience.
    • Conducted market research to identify trends, competitors, and opportunities.
A/04

what I do well.

Capabilities · the toolkit
Expertise · filled = current focus
  • Tech Transformation
  • SDLC
  • Development Process
  • Project Management
  • Team Management
  • Risk Management
  • AI
  • Agentic AI
  • Gen AI
  • Teaching & Mentoring
  • Knowledge Sharing
  • Agile Methodology
  • Solution Design
  • Customer Experience Design
  • Customer Centric Design
  • UX Strategy
  • Communication
  • Negotiation
  • Self Learning
Tech stack
AI
Agentic systems, Gen AI workflows, LLM orchestration (Claude, GPT, Gemini), RAG, evals, MCP
Frontend
JavaScript, TypeScript, React Native, ReactJS, NextJS, VueJS, NuxtJS, GSAP, Tailwind, SCSS / SASS
Backend
Python, FastAPI, TypeScript, NestJS, GoLang, Rust
Database
PostgreSQL, Oracle, MySQL, MongoDB
Infrastructure
GCP, AWS, Firebase, Vercel, OpenShift
Software stylist
Agile, Scrum, Kanban, Domain Driven Design, Design Thinking, Micro Services
A/05

the rest of me.

Education · awards · interests
Education
Bachelor of ScienceSilpakorn University · 2012 — 2016
Languages
  • ThaiNative
  • EnglishIntermediate
Awards · five wins
  1. 011st — Chang StartupBiz
  2. 022nd — Imagine Cup Thailand 2016 · World Citizenship
  3. 033rd — Imagine Cup Thailand 2015 · World Citizenship
  4. 04StartUp League Thailand · Fund Raising
  5. 05Samart Innovation Award 2015
Off the clock

Cycling · Gym · Wakeboard · Teaching

A/06

let’s talk.

Say hello · I reply quickly
Personal
t-rawit@hotmail.co.th
Work
thirawit@robowealth.co.th
Phone
+66 92 429 8797
Based
Nonthaburi, Thailand
claft.studio
© 2026 claft studio · All rights reserved
made with ♡ in Bangkok
v∞ — —

ThirawitKaeophirom

Tech Transformation Strategist · Robowealth

Emailt-rawit@hotmail.co.th
Phone+66 92 429 8797
LocationNonthaburi, Thailand
Webclaft.studio/pxe
Thirawit Kaeophirom

Profile

Software person who cares about how things are made — the code, the team, the decisions in the room before the first commit. Eleven years across product ownership, engineering leadership, and now strategy at Robowealth — bridging business intent with how software actually gets built. Currently focused on AI-native development practices and team transformation.

Experience

Tech Transformation Strategist
Robowealth
2026 — Present
  • Leading the transformation of how teams build and deliver software in the AI era — re-architecting ways of working so the organization stays competitive.
  • Accelerating delivery without sacrificing quality; building tight feedback loops between product, engineering, and customers.
  • Turning data into a continuous engine for product and team improvement.
  • Embedding AI-native practices into the SDLC — teams ship faster, raise the bar, and learn from every release.
  • Bridging leadership vision with the daily reality of building software, so transformation actually sticks.
Software Development Manager
Robowealth Mutual Fund Brokerage Securities
2023 — 2026
  • Led a cross-functional team of 40+ engineers, designers, and analysts.
  • Owned software architecture and API design that met evolving business requirements.
  • Coached individual contributors toward their career goals; coordinated with PMs on timelines and budgets.
  • Maintained documentation accuracy and resource utilization across squads.
Software Engineer Lead
OG Atadia
2022 — 2023
  • Led a small development team on a Solana blockchain project.
  • Focused on data analysis and insights to drive strategic decisions.
Senior Front-End Engineer
bluePi (Thailand) Co., Ltd.
2021 — 2022
  • Delivered high-quality frontend solutions with seamless backend integration.
  • Architected project structures for scalability, maintainability, and performance.
  • Served as the main collaboration point with UX/UI designers across teams.
Technical Product Owner
Sky ICT PLC.
2020 — 2021
  • Prioritized and managed the product backlog against business goals and market needs.
  • Monitored product performance, gathered feedback, and drove improvements.
  • Facilitated agile ceremonies as scrum master — planning, stand-ups, reviews, retros.
  • Partnered with sales to translate market trends into product plans.
Senior Front-End Developer
Tourkrub
2019 — 2020
  • Built frontend features in collaboration with PO and design teams.
  • Defined and maintained the design system for UI/UX consistency.
  • Mentored junior developers on code quality and best practices.
Product & Process Engineer
Freshket
2018 — 2019
  • Built new products and processes aligned with company plans and timelines.
  • Analyzed data for efficiency gains; acted as product owner on releases.
Product Developer
Blocktronix
2015 — 2018
  • Built software for IoT devices — compatibility, functionality, security.
  • Designed customer-facing solutions and conducted market research.

Skills

Core focusTech Transformation, SDLC, Development Process, Project Management, Team Management, Risk Management, Teaching & Mentoring, Knowledge Sharing.
AI & AgenticAI strategy, Agentic systems, Gen AI workflows, LLM orchestration (Claude, GPT, Gemini), RAG, evals, MCP.
FoundationAgile Methodology, Solution Design, Customer Experience Design, Customer Centric Design, UX Strategy, Communication, Negotiation.
FrontendJavaScript, TypeScript, React Native, ReactJS, NextJS, VueJS, NuxtJS, GSAP, Tailwind, SCSS / SASS.
BackendPython, FastAPI, TypeScript, NestJS, GoLang, Rust.
DatabasePostgreSQL, Oracle, MySQL, MongoDB.
InfrastructureGCP, AWS, Firebase, Vercel, OpenShift.
MethodologyAgile, Scrum, Kanban, Domain Driven Design, Design Thinking, Microservices.

Education

Bachelor of Science
Silpakorn University
2012 — 2016

Languages

ThaiNative
EnglishIntermediate

Awards